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Link to my LinkedIn post Don’t limit yourself to your knowledge of online marketing to improve your online business. Many theories and models from the field of communication science can be similarly useful. In my previous post, I wrote about the idea of using the priming effect to increase conversions on websites, using an online
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Link to my LinkedIn post Preparing for future work in this field, I am trying to develop a universal web analytics template based on which I could plan my work in the future. Reading books and information from various sources, I can summarize it as follows: ✔ Setting goals (SMART principle)✔ Defining methods of collecting
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Link to my LinkedIn post I recently spoke to a friend of mine who is promoting his website on his own, without the assistance of a marketing agency. To my surprise, he was measuring the conversion of app downloads using only one metric, the conversion rate. ⁉ Conversion analysis is much more than just analyzing
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Link to my LinkedIn post 👉 As I was learning about data analysis and exploring opportunities in digital analytics, I created my very first dashboard using Looker Studio. While I’m still getting the hang of Google Analytics 4, I decided to use Universal Analytics to get started. 👉 As I built the dashboard, I focused
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